The Future of Internet Marketing

Frank Schilling calls our attention to a lengthy article by John Reese who gave the keynote at the recent TRAFFIC show in Las Vegas. There is a very convincing discussion about the use of video in here.  Also discussion of the long term future of SEO/SEM and content is very interesting.  A great read.

 Here's a piece of it to think about.  Imagine how this tidal wave will affect what you do:

The Internet is not just a “tool” for business. It’s not just another form of media. The Internet is becoming OUR LIVES.

[snip]

But the Internet is becoming a selfcontained environment for business. And it’s not going away (if ever) for many generations to come.

Making money online has been a hidden gem of sorts for the past few years. Many people thought about making money online as only the type of media stories I mentioned earlier – the instant millionaires and billionaires generated from stock options, buyouts, and IPOs.

But that’s all changing. Quickly. The media, and the world in general, is catching wind of the fact that millions of people are making money online. Heck, all they have to do is read the details of Google’s earnings reports and pay attention to the section on their AdSense program. Google is already paying out BILLIONS of dollars to web site owners.

And as more and more people generate an income from the Internet, more and more people find out about it . When people fill-out mortgage applications or other paperwork to explain where their income comes from... In general conversations at parties, a day job, or even at the local Starbucks… As people ask, “So what do you do?” more and more people will answer... “I have an Internet business.”

The revolution will begin to grow at a faster and faster pace. The ‘secret’ is getting out and getting out fast… There’s no better method for generating income (or has there been in history up until this point) than to make money from the Internet – truly while you sleep, even while on vacation where you can still check your email and run your business from anywhere.

And for a very low startup cost, no technical training, and zero qualifications. So in a very short amount of time there are going to be thousands of marketers all fighting to purchase and/or generate the same targeted traffic to their web sites. They will all be going after the same keywords (even long tail variations)...

And they are going to be selling every conceivable product to the same markets. They will also be using many of the same tricks, methods, and strategies as everyone else marketing online. 99 out of 100 entrepreneurs will fail to make much money at all. And those numbers are only going to get worse.