TV ads for job boards -- the big boys

The big job boards are advertising on TV regularly and with great creativity -- most famously during the Super Bowl. A national TV commercial is truly a sign of having arrived at the top in our industry. Of course, there are other job boards like jobing.com who run regional ad campaigns especially for job fairs.

We once ran a job fair ad in Houston... I think it was on headline news (at 3am?). We used spotrunner.com and in spite of brilliant audio and text the result was poor and we did not repeat the experiment. Here are the big dogs and their ads:

Careerbuilder.com, top dog these days:

• “Queen of Hearts”
• “Fire Fly”

Monster.com, first Super Bowl advertiser:

• “Don’t Fight Monday”
• “The Perfect Job”
• “When I Grow Up”
• “Work In Advertising”

SnagaJob.com, hourly and part-time jobs:

• "Help Wanted"
• "Find the Right Job"

TheLadders.com, a site for $100k plus jobs, and newcomer:

• "Tennis Anyone?"