Target.com Sued For Discriminating Against the Blind

The Feb. Inc Magazine issue has a very interesting article about a company called Criterion 508 that helps businesses become compliant with a law requiring federal contractors to make their websites accessible to the disabled.  

Is your website accessible?  Like me, you probably never thought about it before.  But it doesn't sound too difficult.  Look at the trouble Target.com is in over this issue:

 The National Federation of the Blind (NFB) has filed a class action lawsuit in California's Alameda County Courthouse against Target Corporation, the nationwide discount retailer which operates more than 1,300 stores in 47 states. The suit --brought by the NFB, the NFB of California and Bruce "BJ" Sexton, a blind student going to school at the University of California Berkeley --alleges that Target's website violates the California Unruh Civil Rights Act and the California Disabled Persons Act because it is inaccessible to persons who are blind.

[snip] 

"We tried to convince Target that it should make its website accessible through negotiations," explained Dr. Maurer. "It's unfortunate that Target was unwilling to commit to equal access for all its online customers. That gave us no choice but to seek the protection of the court. The website is no more accessible today than it was in May of last year, when we first complained to Target."

Read more here

 

 

 



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